Vietnam has emerged as Southeast Asia’s most promising digital asset market, and Ju Group, through its flagship JuCoin platform, is positioning itself at the forefront of this transformation through strategic partnerships with key government agencies and industry associations.
Our recent engagement with the Vietnam Internet Association (VIA) and the Department of Telecommunications under the Ministry of Science and Technology represents a pivotal moment in Ju Group’s expansion strategy for the Vietnamese market. These high-level discussions have laid the foundation for comprehensive collaboration that will help establish Vietnam as a regional leader in digital asset innovation.
Market Leadership and Strategic Opportunity
Vietnam’s digital asset market demonstrates remarkable scale and momentum, with around 17 million people owning or trading digital assets and transactions reaching $1 trillion last year. This positions Vietnam among the world’s leaders in adoption – ranking in the global top five for interest in digital assets, top three in the use of international exchanges, and top six in decentralised finance (DeFi), with the domestic market valued at over $100 billion.
As the world’s first technology company to operate a service-oriented digital asset exchange, Ju Group, through its JuCoin platform, brings unique expertise to support Vietnam’s ambitious digital economy goals. Our proven capabilities align perfectly with Vietnam’s competitive advantages, including low operational costs, a young workforce, and rapid adaptability.
Government Recognition and Legislative Foundation
Vietnamese authorities have demonstrated remarkable foresight in creating a comprehensive legal framework for digital assets. The recent approval of the Law on Digital Technology Industry by Vietnam’s National Assembly marks a watershed moment for the sector, representing the first time that concepts such as digital assets, virtual assets, and cryptoassets are clearly defined in Vietnamese law.
This legislative milestone creates “a solid legal foundation for an industry that is expanding rapidly worldwide,” according to Tran Huyen Dinh, chairman of the Fintech Application Committee of the Vietnam Blockchain and Digital Assets Association. The new framework demonstrates “Vietnam’s long-term vision in actively grasping and dominating strategic technologies” – an approach that perfectly aligns with Ju Group’s mission to advance blockchain innovation globally.
The government’s commitment extends beyond legislation. Prime Minister’s Decision No.1236/QD-TTg established the National Blockchain Strategy to 2025 with a vision to 2030, while Resolution No.222/2025/QH15 focuses on developing Vietnam as an international financial centre. These initiatives demonstrate Vietnam’s clear vision for building a supportive legal ecosystem while advancing high-tech development.
Comprehensive Strategic Framework
During our productive discussions with Vietnamese stakeholders, Ju Group representatives outlined our integrated approach to supporting Vietnam’s digital economy development. The collaboration framework encompasses several critical components that directly address Vietnam’s national priorities.
Digital Asset Exchange Innovation: Ju Group’s service-oriented approach through the JuCoin platform offers Vietnamese partners access to world-class solutions designed for institutional-grade performance and regulatory compliance.
JuCoin Regulatory Compliance Excellence: Our proven track record working within diverse regulatory frameworks globally positions us as an ideal partner for Vietnamese authorities establishing best-in-class oversight mechanisms.
Technology Transfer and Capacity Building: Key areas of cooperation include developing institutional and regulatory frameworks, comprehensive workforce training, and building the infrastructure and technology needed to operate and manage exchanges effectively.
Knowledge Sharing Programs: Ju Group is committed to sending experts to support the development of a safe, healthy, and effective cryptocurrency market in Vietnam.
Strategic Collaboration Moving Forward
The Ministry of Finance’s progress on implementing regulations creates ideal timing for Ju Group’s market entry. Deputy Minister Nguyen Duc Chi announced that “The Ministry of Finance is preparing a draft decree to pilot digital asset transactions” and aims to “finalise the draft and submit it for approval and promulgation very soon.”
The pilot framework approach aligns perfectly with JuCoin’s collaborative strategy through Ju Group’s comprehensive market approach. Vietnamese authorities plan to allow multiple exchanges to operate in a competitive but carefully monitored environment, creating opportunities for experienced international partners like Ju Group to contribute expertise while supporting healthy market development.
Our proposed collaboration with VIA and the Department of Telecommunications around the Internet Day exhibition in December represents the beginning of our long-term commitment to the Vietnamese market. This partnership will focus on collaboration, support, and knowledge sharing with Vietnamese partners in digital asset exchange development.
Building Vietnam’s Digital Asset Leadership
Vietnam’s strategic position in Southeast Asia, combined with its progressive regulatory approach, creates ideal conditions for Ju Group’s comprehensive market development strategy. Our approach prioritizes sustainable growth that benefits both international investors and local stakeholders.
Institutional Framework Development: Ju Group’s global experience will help Vietnamese authorities establish regulatory standards that protect consumers while fostering innovation, supporting Vietnam’s goal of becoming a regional fintech hub.
JuCoin Platform Integration: Our service-oriented digital asset exchange technology provides Vietnamese users with access to institutional-grade trading infrastructure while ensuring full compliance with local regulations.
Innovation Ecosystem Growth: Ju Group’s presence in Vietnam, anchored by JuCoin’s proven platform, will help establish the country as a regional center for blockchain innovation, attracting international investment and talent to Vietnamese digital asset projects.
Technology Leadership for Market Transformation
Ju Group’s management recognizes that “the recent transformation in digital assets has been driven by capital flows and technology, as well as shifts in the perceptions of society and regulatory authorities.” This comprehensive understanding positions us to support Vietnam’s digital asset market evolution effectively.
Vietnam represents “a strategic market with strong growth potential,” and Ju Group is committed to leveraging our expertise in technology and digitalisation to help Vietnamese partners enhance their competitiveness in the digital era. Our approach includes organizing exhibitions and providing comprehensive support for market development initiatives.
Commitment to Sustainable Market Development
The clear, stable, and transparent legal framework emerging in Vietnam creates opportunities for businesses to establish compliance strategies and encourages technology transfer as well as the development of digital financial products – from DeFi and stablecoins to central bank digital currency – all within the scope of Vietnamese laws.
This regulatory foundation provides the basis for what Ju Group and JuCoin envision as a vibrant, transparent, and sustainable digital asset ecosystem. Our collaboration with Vietnamese partners will help ensure that market growth occurs within appropriate regulatory guardrails while maintaining the innovation and dynamism that drives sector advancement.
Vietnamese blockchain projects founded by local entrepreneurs have already started gaining international recognition for both their technology and scale. Ju Group’s partnership strategy is designed to support and amplify this existing innovation while contributing our global expertise and resources.
Future-Focused Collaboration
JuCoin’s entry into the Vietnamese market through Ju Group represents more than business expansion – it’s a strategic partnership designed to help Vietnam achieve its vision of becoming Southeast Asia’s leading digital asset hub. Our collaborative approach emphasizes transparency, compliance, and mutual benefit in developing the local digital asset market.
By working together with Vietnamese regulatory authorities, industry associations, and local partners, we can help establish Vietnam as a premier destination for blockchain innovation while ensuring all activities meet the highest standards of compliance and consumer protection.
This partnership positions both Ju Group and Vietnam for success in the rapidly evolving digital asset landscape, supporting the development of robust regulatory frameworks that protect both innovation and consumers while contributing to Vietnam’s role as a regional digital finance leader.
Owen
