Starting Fresh in a Crowded Market
When our new team rebranded the platform as JuCoin in late 2024, we inherited no user trust, no established reputation, and no legacy goodwill. Starting from zero meant earning every metric through consistent delivery. Six months later, the results demonstrate what happens when platform decisions prioritize user value over short-term revenue optimization.
January 2025: Establishing Our Foundation
Our JU platform token launched at $0.10 USDT on January 14th, beginning what would become a remarkable six-month journey. The first JuCoin Launchpad for our token achieved unprecedented success with 26,820% oversubscription, indicating immediate market confidence in our approach.
The month’s defining moment came on January 25th when this massive oversubscription presented us with a choice. Industry standard practice would have been to retain the additional funds and thank users for their enthusiasm. We chose differently: full refunds while distributing tokens as promised. As we stated to our community:
“To combat market disruption and better reward our loyal supporters, we decided to airdrop JU tokens to all IEO participants for free while providing full refunds.“
This decision established our core operational principle from day one. User interests would drive platform development decisions, even when it meant sacrificing immediate revenue opportunities.
Simultaneously, we launched the Global Hub Program, uniting 85 non-tier-1 exchanges into a collaborative alliance. This initiative showcases our approach to industry relationships: partnership over competition, market expansion over market domination.
February 2025: Building Community Trust
February brought the FTX Loss Recovery Airdrop event from February 26-28. While others in the industry offered sympathy for users affected by the exchange collapse, we created a comprehensive program to provide actual recovery assistance. Our open letter to SBF demonstrated our commitment:
“We’ll convert verified FTX losses into equivalent JuCoin Node computing power on a 1:1 basis. By running these nodes, participants not only strengthen our blockchain network but also earn JU tokens as rewards, creating a pathway to recovery while contributing to a more resilient crypto ecosystem.“
This action reinforced our commitment to supporting the broader crypto community during challenging times, turning words into concrete assistance for affected users. The pattern of prioritizing user value over immediate revenue opportunities was becoming clear.
March 2025: Global Expansion and Technical Development
March marked our serious entry into international markets. On March 27th, we entered Taiwan with a substantial commitment: NT$200 million (approximately $6.5M USD) was invested in local projects alongside VASP registration applications filed with Taiwan’s Financial Supervisory Commission. Our approach included launching customized KYC systems for Taiwan users, implementing AI facial recognition with on-chain transaction monitoring, and establishing comprehensive AML mechanisms.
We committed to launching a “Taiwan Web3 Accelerator” program if local users exceed 100,000, including developer support funds up to $500,000 for AI, DePIN, and RWA projects, education initiatives with local universities, and cultural IP incubation programs.
At the same time, we were developing JuChain throughout Q1, our high-performance Layer 1 blockchain designed as an on-chain traffic hub and user growth engine. The platform was built to deliver institutional-grade performance while maintaining full compatibility with existing Ethereum development tools.
April 2025: Leadership Transitions and Breakthrough Innovations
April brought significant leadership developments alongside our continued innovation in user protection. CEO Sammi Li stepped forward from her behind-the-scenes role as co-founder to become the public face of our transformation. Her background spanning two decades across multinational businesses, media leadership, and international organizations, including P&G, L’Oréal, LVMH, China Telecom, and the World Bank Group, brought credibility to our service-driven approach.
Sammi’s message to the community emphasized our fundamental philosophy:
“Innovation only reaches its potential when it removes friction rather than creating it. This insight is at the heart of everything we’re building at JuCoin.“
Her commitment focused on transparency, user-centricity, and relentless innovation guided by making cryptocurrency more intuitive and accessible.
User Protection Initiatives
April delivered industry-first innovations in user protection. From April 16-18, our BTCF IEO launched with 3 million tokens at 0.16 USDT each. While the fundraising met targets, secondary market performance showed volatility at settlement time. Rather than proceed with standard allocation, we made an unprecedented choice guided by our community’s best interest: refund the entire offering and distribute tokens free of charge. Our announcement stated:
“To give back to the community for their steadfast support and trust in the JuCoin ecosystem, JuCoin, in consultation with the BTCF team, has decided to provide free BTCF token distribution to all IEO participants while providing full refunds.“
These consecutive decisions (JU’s $170 million refund despite 26,820% oversubscription and BTCF’s free distribution during market volatility) established a clear operational pattern. Each decision prioritized user protection over platform revenue, transforming potential losses into long-term trust building.
May 2025: Global Recognition and Major Launches
May began with our international debut at TOKEN2049 Dubai from April 30 to May 1st. Our presence as platinum sponsors included an 18-meter four-sided pillar display, main stage presentation alongside industry leaders, and a 36-square-meter booth showcasing ecosystem integration.
CEO Sammi Li’s keynote “From Luxury to Crypto — Designing Peak Moments in User Experience” articulated our philosophy:
“For Web3 to achieve mass adoption, the industry must shift from ‘tech for tech’s sake’ to a ‘user experience first’ mindset.”
Her presentation demonstrated how we apply luxury brand principles to create memorable crypto experiences.
Following the first day of TOKEN2049, our themed “Great Gatsby – JuFusion DJ Party” attracted nearly 3,000 registrants, becoming one of the most high-profile social hubs of Dubai Web3 Week. The afterparty featured AR interactive check-in areas, thematic art installations, and performances by internationally renowned guests.
Separately, JuChain’s mainnet launch occurred on May 1st during the Demo Day at The H Dubai Hotel, officially bringing our Layer 1 blockchain live for developers and users. The launch was accompanied by a hackathon that attracted nearly 100 top developer teams competing across six tracks including Core Tech Innovation, ZK-Rollup Integration, and Traffic Scenario Breakthroughs.
Winning teams shared a $500,000 prize pool and gained priority access to JuCoin Labs investment opportunities. Notable projects included CancerDAO’s DeSci data platform and Didotxyz’s decentralized AI ecosystem.
Our community engagement extended beyond formal conferences. The Pizza Day welfare giveaway from May 20-23 celebrated Bitcoin Pizza Day with a 100,000 USDT prize pool including 1,000 Domino’s Pizza vouchers and 1 BTC grand prize. The event featured regular tasks, daily challenges, and ladder rewards, encouraging user engagement across deposits, trading, and referrals while honoring crypto culture traditions.
Platform Innovation Triple Launch
The month concluded with our most comprehensive feature launch to date. From May 31 to June 4, we simultaneously introduced multiple major innovations:
StakeJ Community Governance: Our Stake-to-Vote system empowered users to influence token listings by staking supported tokens in project pools. As we explained: “Staking = voting support. After the voting period ends, projects with strong staking support and that pass due diligence will be listed on JuCoin’s spot trading board.” The first round included 10 projects across BSC, SOL, and MATIC networks.
CeDeFi Integration: Launched seamless on-chain trading capabilities allowing users to trade blockchain tokens without external wallets or seed phrases. This innovation addressed the fundamental problem that “65% of users abandon decentralized applications after their first interaction” by providing familiar exchange interfaces for DeFi access.
JuCoin Earn: Fixed-interest USDT products offering 7 to 90-day terms with tiered interest rates and principal protection, marking our entry into comprehensive financial services.
This coordinated release demonstrated our platform’s maturity and ability to deliver complex, integrated features that work together seamlessly.
Platform Performance After Six Months
Current platform metrics demonstrate consistent growth across all key indicators:
User Engagement:
- 50 million registered users worldwide
- 60,000+ daily active users showing consistent platform engagement
- 26 million+ global community users.
- 486,000 members in official private communities
- $3-5 billion daily trading volume indicating strong market liquidity
Technical Infrastructure:
- 45,000+ JU nodes generating 48,465,200T of computing power
- JuChain mainnet launched May 1st with proven network stability
- $50 billion cumulative transaction volume representing authentic trading activity
- Full ecosystem integration across all JuCoin products
User Value Creation:
- $300 million generated in user earnings through DeFi, mining, and staking activities
- 100,000+ JuOne smartphone users processing $20 million monthly trading volume
- 100+ projects supported through JuCoin Labs $100 million innovation fund
Token Performance: By June, our JU token reached $7.27 from its $0.10 launch price, representing a 7,270% increase. This performance reflected market recognition of demonstrated utility rather than speculative trading. Token holders receive reduced trading fees, governance participation rights, and revenue sharing from platform activities.
Ecosystem Integration Results
This year also marked the transition from individual product development to unified ecosystem operation.
JuChat evolved beyond messaging into a comprehensive platform where users trade, communicate, and participate in governance seamlessly. Users no longer need to switch between applications for different crypto activities.
JuOne reached 100,000 active users who access crypto functionality through hardware designed specifically for blockchain interaction. The device processes $20 million monthly in trading volume while providing enhanced security features that standard smartphones cannot match.
JuGame launched with mechanics that reward participation regardless of game outcomes. Players earn computing power rewards whether they win or lose, creating sustainable engagement models.
JuCoin Labs actively supports over 100 projects across AI, DePIN, DeFi, and RWA sectors, funding next-generation blockchain development while strengthening our ecosystem through strategic partnerships.
Strategic Partnership Development
The Global Hub Program united 85 non-tier-1 exchanges into a collaborative alliance focused on market expansion. This approach treats industry relationships as partnership opportunities rather than zero-sum competition.
We currently maintain partnerships with over 60 entities across 30+ countries, working alongside local VCs, media organizations, and blockchain projects. This network creates opportunities for all participants while growing regional crypto ecosystems. Partnership-driven growth generates more sustainable value than competition-based strategies in an industry representing a small fraction of global financial activity.
Technical Innovation and User Experience
JuChain’s JPoSA consensus mechanism processes real transactions with demonstrated 1-second block times and 2-3 second finality while handling thousands of transactions per second. The platform functions as an on-chain traffic hub, featuring our proprietary JPoSA (JuChain Proof of Stake Authorization) consensus mechanism that delivers institutional-grade performance with ultra-low fees under 0.001 JU.
Full EVM compatibility ensures developers can migrate existing projects with minimal effort, reducing migration costs by 70% while accessing JuChain’s performance advantages. The platform aggregates millions of users and directs them to high-quality applications through smart algorithms, prioritizing user engagement over pure transaction volume to create sustainable value for developers and users alike.
Our CeDeFi integration eliminates the complexity barriers that prevent mainstream DeFi adoption. Users access decentralized protocols directly through their exchange accounts without managing separate wallets or navigating bridge processes. This integration addresses the primary obstacle to DeFi mainstream adoption: technical complexity.
Future Development Pipeline
Our 1000% projected growth for 2025-2026 builds on demonstrated capabilities rather than hopeful projections. The infrastructure exists, user engagement metrics validate market demand, and regulatory compliance supports sustainable expansion.
WAVE 2025 will extend our presence to Hong Kong, Tokyo, Seoul, and additional international markets through local partnerships and compliance initiatives. JuChain’s developer ecosystem continues attracting builders focused on consumer-facing applications that solve real problems.
JuOne’s development roadmap includes features that will simplify crypto adoption for mainstream users who currently find blockchain technology too complex for practical use. JuCoin Labs remains committed to supporting projects that advance Web3 practical utility rather than theoretical potential.
Strategic Innovation Beyond Six Months
While this report covers our first six months, our commitment to user-first innovation continues evolving. In June, we announced the Contract Guardian Plan, a revolutionary loss protection system that transforms trading losses into lasting value through JU computing power subsidies.
The system provides 1:1 computing power compensation for weekly futures losses exceeding 500 USDT, challenging the traditional exchange model where “exchanges profit when users trade, regardless of whether those users win or lose.” This innovation represents the logical evolution of our operational philosophy established through the IEO refund decisions, prioritizing user protection over platform revenue extraction.
The Contract Guardian Plan launched June 16, 2025, showing that sustainable exchange models can support trading communities rather than simply collecting fees from inevitable losses.
Sustainable Growth Through User Value
Six months ago, JuCoin began with no user trust, no established reputation, and no legacy goodwill. Today, we operate a comprehensive ecosystem serving 50 million users across 30+ countries, with JU tokens that have experienced 7,270% growth (and climbing) and $50 billion in cumulative transaction volume.
This transformation validates a fundamental principle: when platforms consistently choose user value over short-term revenue extraction, sustainable growth follows. Every major decision, from $170 million IEO refunds to revolutionary loss protection systems, reinforced the same operational philosophy.
The numbers tell the story of true transformation rather than marketing promises. Our 60,000 daily active users, 45,000+ computing nodes, and seamless ecosystem integration across JuChain, JuChat, JuGame, and JuOne demonstrate what becomes possible when technology serves users rather than extracting from them.
Starting fresh allowed us to earn every metric through consistent delivery. The result: a service-driven platform that proves cryptocurrency exchanges can simplify rather than complicate user experiences while maintaining enterprise-grade security and regulatory compliance.
JuCoin today represents the future of cryptocurrency platforms where innovation removes friction, user success drives platform success, and blockchain technology finally becomes invisible infrastructure enabling human potential.
The transformation continues. Experience it yourself: jucoin.com
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