MEET48 (IDOL) Analysis: AI Idol Ecosystem and Token Economic Model

MEET48: AI-Driven Virtual Idol Ecosystem Revolution

MEET48 is the world’s first Web3 platform focusing on the entertainment sector’s fusion of AI-Agents and fan economy, created by the core team behind Jiuyou Network (developer of “Audition”). The project reconstructs the idol industry value chain through blockchain technology, with a core architecture composed of four major modules:

• MEET48 Metaverse: A 3D virtual city supporting land NFTs and stage NFT trading, hosting virtual performances;

• IdolGPT: Multimodal AI tools generating singing, dancing, and live streaming content with latency under 1 second;

• SRMBuildor: AI-driven UGC asset co-creation system;

• PICK48: Social-Fi support platform where fans earn tokens by “cheering.”

As of June 2025, the platform aggregates 3.8 million active users (500,000 Web3 wallet addresses) and over 31.54 million on-chain interactions, ranking first among social applications on BNB Chain. Its unique Web5 architecture (Web2 + Web3) supports traditional social login and on-chain wallets, significantly lowering the user threshold.

This market insight article discusses how MEET48 integrates AI and blockchain to reshape the idol industry, exploring its dual-track user layering design, token economy model, and compliance challenges.

Technical Architecture: AI-Agent and On-Chain Governance Integration

MEET48’s core competitiveness stems from two technological innovations:

Paro Virtual Human Engine

The world’s first multimodal large model focused on singing, dancing, and expression-driven generation, supporting real-time virtual idol performance content creation. For example, when a user inputs “KPOP girl group style,” the system can generate choreography videos and soundtracks within 5 minutes, synchronizing to a 3D virtual human via motion capture. This technology improves content production efficiency tenfold, greatly reducing idol training costs.

On-Chain Rights Confirmation Mechanism

Protecting creators’ rights: User-generated AI MEET48 images, dance moves, and other assets are automatically minted as NFTs (based on BNB Chain), with royalties allocated through smart contracts. It also supports cross-chain bridging to Ethereum and Solana, enabling multi-ecosystem asset interoperability. At the TOKEN2049 event in 2024, this system successfully handled 537,000 on-chain votes, demonstrating high concurrency capacity.

Token Economics: Airdrop Strategy and Essential Consumption Scenarios

The $IDOL token adopts a dual-release model with strong consumption scenarios:

Distribution Mechanism:

• 50% airdrop share: snapshot on May 21, 2025, qualifying ecosystem interaction users, Mars Protocol active users, and NFT holders;

• 50% released instantly at TGE, the remaining 50% unlocked monthly in six phases; unused unlocked shares used for voting will be automatically destroyed;

• Team share undisclosed but promised to be “low ratio + long lockup.”

Core Consumption Scenarios:

• WIPA Global Idol General Election Voting: Consume $IDOL to support real and AI idols ranking, deciding resource allocation for groups like SNH48 GROUP;

• Virtual Asset Minting: Creating virtual idols in the AI practice room requires staking tokens, and rare costume NFT synthesis consumes more tokens as scarcity increases;

• Governance Weight: Staking participates in platform fund usage decisions (e.g., sponsorship proportions).

This model suppresses sell pressure through highly binding scenarios but requires vigilance for short-term liquidity risk — if WIPA voting participation is under 300,000 addresses, token value support may weaken. Investors can monitor on-chain staking data through JuCoin staking yield analysis tools.

Ecosystem Expansion: From Blockchain Gaming to Global Entertainment IP

Product Matrix Strategy

MEET48’s 2025 roadmap focuses on heavy entertainment IP integration:

• AI Audition (Q3 2025): Chain upgrade based on the classic IP “Audition,” with over $100 million R&D investment, supporting users to create virtual dance groups and host cross-platform tournaments; directly uses $IDOL as the main game currency, achieving a closed loop of “dance battles – earn tokens – exchange rare skins.”

• MonopoliFi (Q4 2025): Open-world GameFi, where players build virtual cities via task mining, with land NFT income linked to real economy.

Global Offline Integration

MEET48 promotes cross-industry exposure through three key events:

1. Kyoto Web3 Entertainment Night (July 4, 2025): Held with IVS Summit to explore AI and entertainment fusion paths;

2. WIPA Hong Kong General Election (August 2, 2025): In cooperation with SNH48 GROUP, first blockchain voting mechanism introduced;

3. Singapore TOKEN2049 Party (September 18, 2025): Platinum sponsor hosting fan meetups, granting exclusive rights to NFT holders.

Risk Warning: Regulatory and Model Sustainability

Compliance Sensitivities

• Securities attribute dispute: WIPA voting mechanism may be classified as “unregistered securities” by the US SEC (referencing Axie Infinity case);

• Virtual human copyright ownership: Asia lacks clear laws on AI-generated idol management, creating a legal vacuum .

Economic Model Pressure

• IP dependence: AI Audition must convert at least 5% of original IP users (1 billion base) to Web3; otherwise, the $100 million R&D cost will be difficult to recover;

• Airdrop release impact: 50% tokens released instantly at TGE, product delay in Q3 may trigger sell-off.

Industry Significance: Paradigm Shift in Virtual Idol Economy

If MEET48 achieves the following goals, it may reshape entertainment industry rules:

1. RWA Idol Assetization: SNH48 members’ commercial value quantified via on-chain voting data, providing transparent operation tools for agencies;

2. Social-Fi Viral Model: Fans earn tokens by “cheering” → consume to vote → drive idol commercial value → increase token demand, forming an economic closed loop;

3. Mass Adoption Experiment: Web5 architecture compatible with 1 billion traditional entertainment users, accelerating institutional layout of RWA entertainment assets with players like HashKey.

Key validation indicators include: AI Audition user retention >35% before Q3 2025 (initial test 28%), WIPA voting addresses exceeding 300,000, daily land NFT trading volume over $500,000. Failure to meet targets may cause the token economy to fall into a “high FDV, low circulation” trap.