Seraph: Redefining AAA Blockchain Gaming
Seraph is a dark fantasy-style action role-playing game (ARPG) developed by Korean studio Seraph Studio, positioned as the world’s first AAA-level Web3 game integrating artificial intelligence and blockchain. The project addresses a core industry contradiction through its original dual-track experience design:
-
Web2 players can enjoy the full story and dungeon gameplay (similar to Diablo) for free, with no mandatory blockchain elements;
-
Web3 players can “Play-to-Own” through NFT equipment assetization and the $SERAPH token economy;
-
AI-driven mechanisms dynamically generate dungeon levels and monster attributes in real time, greatly increasing replay value.
Following its token generation event (TGE) on January 6, 2025, the game launched on Steam Early Access and Android, with plans to expand to iOS in Q3 2025.

This Token Insights article explores how Seraph balances playability and tokenomics through its dual-track design, and examines its AI mechanisms and regulatory hurdles.
Dual-Track Experience: Separating Playability and Assetization
Seraph’s revolutionary design is reflected in its user-tiered strategy: regular players can play core content up to level 60 for free, avoiding user churn caused by forced blockchain integration in traditional Web3 games. Upon reaching advanced content, players choose whether to enter the Web3 ecosystem—paying $SERAPH tokens to buy a “Soul Spark” ticket for reward-rich dungeons or using tokens to forge NFT equipment with hidden attributes. This setup isolates pure profit-seeking players from the core experience, preserving the integrity of the game economy.
The equipment system adopts a tiered assetization model: basic gear is consumable in-game, while rare gear is minted as cross-chain NFTs (on BNB Chain and Ethereum), granting players full ownership. With gas fee subsidies and social login features, conversion barriers for non-crypto users are significantly lowered. The number of NFT holding addresses has surpassed 700,000.
Tokenomics: Community-Led Distribution Model
The $SERAPH token has a total supply of 1 billion and follows a deflationary, community-prioritized model:
-
58.58% allocated to the community: 40.5% released through achievement systems and seasonal rewards, 18.08% for ecosystem growth;
-
Only 24.42% to team and investors: the team’s 18% share has a 1-year lockup and 3-year linear release;
-
17% foundation reserve: supports technical development and exchange listings.
Tokens serve three major use cases:
-
Equipment Forging: burn tokens to re-roll NFT attributes or unlock traits (e.g., +15% lifesteal);
-
Advanced Dungeon Access: pay for entry into high-yield “Soul Spark” dungeons;
-
Governance Voting: stake to participate in update decisions (e.g., new class balance changes).
The current circulating supply is approximately 450 million (45%), with a fully diluted valuation (FDV) of $100 million. If Web2 user conversion remains under 15%, token release may create inflationary pressure. Investors can assess risk via the JuCoin monitoring tool.
Market Performance & Technical Breakthroughs
User Milestones
-
Over 90,000 active players (Top 3 on BNB Chain in gaming);
-
Cumulative revenue exceeded $10M, mainly from NFT transaction fees (5%-7%) and forging services;
-
Steam Early Access added 30,000 users in its first week, with Android daily retention at 28%.
AI & Blockchain Integration Innovation
The dynamic dungeon engine is the technical core:
-
Adjusts dungeon difficulty and rewards based on real-time player data (gear score/skill level);
-
Uses on-chain oracles to sync economic parameters, mitigating inflation (e.g., auto-adjusts drop rates of surplus items);
-
Boosted player retention to 35% in testing (industry avg: 30%).
In Q4 2025, a “Dynamic Equipment Evolution” system will launch, where NFT attributes adapt to playstyle—for instance, frequent use of fire skills gradually enhances fire resistance.
Risks & Challenges: Regulation & Sustainability
Regulatory Pressure Zones
-
The U.S. SEC may classify forging token consumption as an “unregistered security” (see: Axie Infinity case);
-
Southeast Asia lags in legislation for in-game token usage, posing compliance uncertainties.
Economic Stress Points
-
Steam player pay rate must exceed 15% to cover development costs (>$10M production);
-
NFT market liquidity remains low, with daily volume at only $320K (target: $500K);
-
Governance participation below 20% risks centralization in decision-making.
Future Evolution: Mobile & AI Deepening
Seraph’s 2025 roadmap focuses on key breakthroughs:
Multi-Platform Expansion Plan
-
Q3 full release on iOS and Google Play, with one-click mobile staking integration;
-
Steam version exits Early Access, adding PvP arena and cross-platform battles.
AI-Driven Economic Balancing
-
On-chain AI oracle to regulate resource output in real time (e.g., adjust drop rates based on supply-demand monitoring);
-
Develop “adaptive dungeons” where boss skills dynamically reflect team composition.
Success Metrics
-
Cross-platform retention must exceed 30%;
-
NFT/token burn ratio must be >1:3 (currently 1:2.7) to ensure a healthy economy;
-
Web2 user conversion rate must reach ≥15%.
If these targets are met, Seraph could become the new paradigm for AAA Web3 gaming, accelerating adoption by traditional gaming giants.