Why Huma Finance is Targeting a $30 Trillion Market

Recently, the decentralized payment finance protocol Huma Finance has drawn attention due to its clear tokenomics and integration with the Solana ecosystem. The project aims to solve the high cost and inefficiency of traditional cross-border payments through blockchain technology, while enabling SMEs to access flexible financing channels. As of May 2025, the protocol has processed $3.8 billion in transactions with a cumulative repayment rate of 97.9%. The launch of the HUMA token marks the project’s entry into the value capture phase.

What is Huma Finance (HUMA): How the PayFi Protocol is Reshaping Cross-Border Finance
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This Token Insights article explores Huma Finance’s token model, technical framework, and its innovations in cross-border payments and SME financing.

PayFi Revolution Starting from Cross-Border Payment Pain Points

The pain points of traditional cross-border payments have become a visible obstacle in global business: a $2,500 remittance typically costs $140 in fees, takes 3–4 days, and relies on multiple intermediaries. Huma Finance proposes a PayFi (Payment Finance) solution, leveraging a three-layer blockchain protocol to innovate:

  • Transaction Layer: Built on Solana’s high-performance network for instant settlement;

  • Currency Layer: Integrates stablecoins such as USDC to reduce FX volatility risk;

  • Financing Layer: Businesses can obtain immediate liquidity from decentralized capital pools using on-chain credit credentials (e.g., accounts receivable).

This model compresses the roles of banks, payment institutions, and factoring companies into a single automated protocol. For instance, an SME exporter can stake USDC in Huma’s liquidity pool and immediately draw 80% of its receivables for working capital. Liquidity providers earn an annualized yield of 10.5% through lending.
Readers interested in the latest Solana ecosystem developments can find in-depth analysis on JuCoin’s Solana feature page.

HUMA Token: Economic Model and Value Logic

As the value carrier of the Huma ecosystem, the HUMA token has a total supply of 10 billion. Its allocation strategy reflects the project’s long-term planning:

  • 31% for Liquidity Incentives: Attracts users to provide stablecoin liquidity to the pool through staking rewards, building a protocol moat;

  • Nearly 40% held by Team and Early Investors: Raises centralization concerns, though the team promises a 4-year linear vesting schedule;

  • Initial Circulating Supply 17.33%: Mainly from airdrops (5%) and exchange liquidity (7%+4%), making short-term selling pressure manageable.

Huma Finance token’s core utilities include governance voting, fee discounts, and protocol revenue sharing. Notably, Huma 2.0 introduces Payment Strategy Tokens (PST), allowing users to stake income rights into protocols like Kamino for secondary yield. This composability greatly enhances capital efficiency.


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An Innovative Experiment of Both Opportunity and Risk

Despite its disruptive potential in traditional finance, Huma Finance also faces significant challenges:

  • Regulatory Compliance: Cross-border payments involve multi-national financial policies, requiring ongoing improvement of AML/KYC toolkits;

  • Competition from Traditional Institutions: Organizations like SWIFT have launched blockchain-based cross-border payment pilots, possibly compressing market share;

  • Token Economic Pressure: The high share held by the team and investors could trigger price volatility in the event of large-scale sell-offs.

On the positive side, the protocol’s real revenue model ($8 million annualized income) and 97.9% repayment rate demonstrate commercial viability. A Messari report indicates that if Huma captures just 0.1% of the global cross-border payment market, its valuation could exceed $5 billion.

Three Key Variables for Future Development

Huma Finance’s long-term value depends on three core factors:

  • Depth of Technical Integration: Can it interface with more traditional ERP systems to lower the barrier to blockchain use?

  • Speed of Ecosystem Expansion: Planned launches of Kamino lending and RateX yield trading platforms must proceed on schedule;

  • Progress in Regulatory Approvals: Obtaining payment licenses in specific jurisdictions will be a crucial milestone.

Currently, the team is using the Huma 2.0 turbo mode (5x reward boost) to attract early liquidity. If this strategy aligns with real business financing demand, it could catalyze a benchmark case for Web3 payment finance. However, for retail investors, it is critical to be cautious of market hype overly reliant on institutional endorsements and instead focus on fundamentals like active on-chain addresses and capital pool size.

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Neason Oliver