Core Positioning and Project Background of MIRAI
Project MIRAI (MIRAI) is a decentralized virtual idol project jointly launched by Japan’s leading virtual human company Aww Inc. and Solana-based AI platform Holoworld. It aims to reconstruct the value distribution system of virtual IPs through blockchain technology. Centered around top-tier virtual idol imma (with over 860,000 fans), the project combines AI generation technology with an on-chain economic model to create a Web3 ecosystem that connects “virtual human – fans – brands.”
This Token Insights article delves into the technical architecture, tokenomics, and market impact of the Project MIRAI token.
On May 10, 2025, the MIRAI token presale was oversubscribed by $12.9 million, setting a fundraising record for Japanese Web3 projects. It was listed on Binance Alpha on May 16, with liquidity support from Jump Trading, achieving a trading volume of over $18 million on the first day. This event marks a shift in the virtual idol economy from centralized operation to community governance.
Technical Architecture: AI Generation and On-Chain Authorization
The technical framework of Project MIRAI revolves around two pillars:
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AVA AI Engine: Utilizes 3D scanning and deep learning technologies to map real human motions to virtual avatars in real time, supporting multilingual interaction and dynamic expressions. Users can generate personalized virtual humans and mint them as on-chain NFTs.
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Mirai Terminal: Scheduled for launch in Q3 2025, this interactive platform integrates tipping (token-based), branded collaboration pools (limited digital product crowdfunding), and a smart contract-driven revenue-sharing mechanism. Fans can participate in ecosystem governance via MIRAI tokens.
Technical highlights include cross-chain compatibility (supporting Ethereum and Cosmos) and zero-knowledge proofs to verify user behavior data, ensuring both privacy and transparency.
Project MIRAI’S Tokenomics and Market Dynamics
The total supply of MIRAI tokens is 1 billion, and its distribution mechanism is resource-oriented:
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Team and Partners: 25% (including 15% for Aww Inc. and 10% for Holoworld);
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Presale Investors: 30% (top 100 addresses hold over 60%);
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Ecosystem Fund: 25% for developer incentives and brand collaborations;
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Liquidity Pool: 20% released in phases to stabilize price.
In terms of market performance, Project MIRAI’s market cap surpassed $20 million after listing on Binance Alpha. However, two major risks need to be noted:
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Selling Pressure Risk: Investor tokens will unlock in batches starting from Q3 2025. Combined with phased releases from the liquidity pool, this could lead to high price volatility.
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Value Capture Challenge: Ecosystem revenue depends on imma collaborations and tipping revenue. If no new IPs are developed or use cases expanded, the token may become “memefied.”
Ecosystem Development and Potential Risks
Ecosystem Partnerships and Expansion
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Brand Collaboration: Project MIRAI Partnered with UNIQLO and Loft to develop virtual co-branded products. Users can participate in limited crowdfunding with tokens.
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VR Scenario: Plans to launch virtual concert features in Q4 2025, exploring on-chain ticketing models.
Key Risks
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Regulatory Review: The U.S. SEC’s definition of AI agents as “securities” may restrict institutional capital inflow.
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IP Lifecycle: imma has been active for seven years and may face aesthetic fatigue from Gen Z users.
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Technical Dependency: The AVA engine relies on third-party data sources. Node failures could lead to service disruptions.
Users can refer to the JuCoin Staking Guide to learn how to manage position risk.
Future Outlook: A Web3 Paradigm for the Virtual Idol Economy
The long-term value of Project MIRAI depends on two key directions:
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Ecosystem Diversity: The project must reduce reliance on imma as a single IP. By using Mirai Studio, it aims to attract users to generate original virtual humans and build a UGC content ecosystem.
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Compliance Pathways: Integrate RedotPay for compliant on/off-ramp channels, focusing on expansion in Southeast Asia and Africa to lower the barrier for Web2 users.
If its technical roadmap proceeds smoothly, MIRAI may become a benchmark case for connecting virtual idols with the blockchain economy. When a virtual idol becomes the “soul” of an on-chain asset, the token becomes the measure of its value.
Neason Oliver
