XOCIETY (XO) Analysis: Web3 Shooter Game and Economic Model Innovation

XOCIETY: When AAA Shooter Games Meet Web3 Economy

XOCIETY (XO) is a sci-fi-themed Web3 third-person shooter (MMOTPS) developed by Korean studio NDUS Interactive, blending RPG character progression with a player-driven metaverse economy. Positioned as “Shoot, Earn, Pioneer,” the project achieves three breakthroughs via blockchain technology:

1. Player-driven ecosystem: NFT holders (characters/land/equipment) participate in game governance, influencing tournament rules and map design;

2. Sustainable economic loop: A token model combining entry fee burn and external revenue buyback avoids inflation traps common in traditional blockchain games;

3. Cross-IP asset reuse: Integration of external NFT skins like Adidas to activate dormant digital assets.
   Backed by Hashed, Spartan, and KRAFTON, XO was listed on Binance Alpha with spot and futures trading on June 26, 2025, reaching a 24-hour trading volume of $32.34 million.

This Token Insights article explores how XOCIETY integrates RPG and shooter gameplay via Sui blockchain and deciphers its deflationary token model and player-driven economy.

Technical Architecture: Sui Blockchain Powers Immersive Gameplay

Dynamic NFT asset ownership as game foundation

Characters, equipment, and virtual land exist as on-chain NFTs on the Sui network, supporting cross-platform trading and reuse. With Sui’s 297,000 TPS capacity, real-time item trades and tournament settlements are feasible (Gas ≈ $0.0008). A key innovation, zkLogin, allows Google/social logins, lowering the barrier for Web2 users—who comprised 68% during testing.

Unreal Engine 5 builds diverse gameplay

The open world features PvE dungeons, PvP arenas, resource zones, and a battle royale mode, combined with RPG-style progression. Players experience skill upgrades via “immersive progress visualization,” e.g., snipers unlock bullet trajectory prediction lines as they level up. The UGC creation system (XQUID mode) allows custom map design, with token rewards for top creators.

Key advantages over traditional blockchain games:

• Economic health: 50% of external revenue (e.g., Adidas skin licensing) goes to token buybacks, resisting Axie Infinity-style inflation;

• Asset interoperability: External NFTs integrated in-game (e.g., wearing Adidas virtual gear);

• User experience: AAA graphics and Web2 login reduce onboarding friction.

Tokenomics: Deflationary Model Powers Player Rewards

5 billion XO tokens—precision design:

• Allocation: 45% to competitive reward pool (tournament ranking), 30% to ecosystem fund (developer incentives), 15% to team/investors (unlocking in 2026), 10% to community airdrops (distributed via test events).

• Deflation engine: Entry fees partly burned (e.g., tournament access), 50% of external revenue forced into buyback & burn, with no additional issuance, ensuring scarcity.

Three primary player earning models:

• Tournament rewards: Top players earn up to 30x entry fee in XO tokens;

• Land rental income: Land NFT holders earn fees from developers for hosting events;

• UGC revenue share: Popular map creators earn a cut from player spending.

Token holders also enjoy governance voting rights and early access to mint rare equipment, forming a power-reward loop.

Ecosystem Progress: From NFT Sales to Exchange Listings

2024–2025 Key Milestones:

• Adidas Skin Mystery Box (May 2024): 2,600 limited-edition skin NFTs (priced $89.99–129.99), four rarity tiers, 300%+ resale markup on secondary markets;

• EPIC SPOTLIGHT Beta (May 20, 2025): Over 100,000 players completed quests to earn XO reward packs;

• Binance Alpha Launch (June 26, 2025): XO spot and futures trading begins; airdrop to users with ≥245 points.

Strategic Collaboration Expansion:

• Sui ecosystem integration: Dynamic NFTs record character damage in real time (e.g., armor durability updated on-chain);

• Legacy game giants: Working with PUBG developer KRAFTON to build a cross-IP bridge protocol (launching Q4 2025).

Challenges & Outlook: Web3 Game as Economic Experiment

Core Risks:

• Regulatory pressure: U.S. SEC may classify game NFTs as unregistered securities (see Axie Infinity lawsuit);

• User conversion bottleneck: Only 12% of beta players own skin NFTs—Web2 users still hesitant to pay;

• Competitive pressure: Traditional AAA titles (e.g., Call of Duty) are entering Web3, distracting player attention.

Success Metrics:

• User base: Target DAU of 500,000 by early access in November 2024;

• Economic health: Tournament entry fees must cover >80% of prize pools;

• Deflation efficiency: Annual burn rate ≥3% (depending on external revenue growth).

If achieved, XOCIETY could become a new model for Web3 gaming economies; if user growth stalls, it risks exposing the retention problem plaguing blockchain games.

Paradigm Shift in Web3 Gaming Revolution

XOCIETY reveals two core industry principles:

1. Player sovereignty first: Governance decentralization promotes ecosystem prosperity, moving away from unilateral developer decisions;

2. External revenue support: Brand partnership revenue is used for token buybacks, providing real value backing.

Key Tips for Players: Watch for land NFT scarcity and tournament rule changes; asset allocation strategies can refer to the JuCoin Game Asset Guide.
The essence of blockchain gaming lies in economic system redesign—deflationary models and player governance are XOCIETY’s twin engines of disruption.