Content provided by JuCoin Labs Research Institute
GameFi Market Background and Industry Trends
In recent years, the global gaming market has experienced robust growth. By 2023, the number of gamers worldwide reached 3.38 billion, with market revenues exceeding US$183.9 billion. Emerging markets such as Southeast Asia and the Middle East have become key growth drivers, fueling rapid industry expansion. At the same time, the GameFi sector has exploded onto the scene.
Blockchain user numbers have surpassed 580 million, and blockchain games employing the “Play-to-Earn” (P2E) model have successfully attracted a large number of Web2 users. However, many projects have fallen into a “death spiral” due to token inflation issues, facing severe challenges. Traditional P2E models overly rely on a single token economy, and once users begin to exit, selling pressure intensifies. This has created an urgent need to establish sustainable models and effective user retention mechanisms to ensure a healthy ecosystem.
The Evolution Towards GameFi 3.0
In response to these challenges, GameFi is evolving toward its 3.0 version, exhibiting new development directions. First, the shift from the P2E model to a Co-Earn model is underway, where user roles gradually differentiate into producers, consumers, and promoters, forming a complete economic loop. This transition helps boost user engagement and a sense of belonging.
Secondly, the fusion of Web2 and Web3 is becoming a trend. By providing low-barrier entry points, casual players are gradually drawn into the on-chain ecosystem, reducing user entry obstacles and allowing more people to experience the fun of blockchain gaming. Finally, innovative tokenomics are a key feature of GameFi 3.0. By adopting dual-token systems, creating deflationary scenarios, and introducing external value anchors, projects aim to enhance token stability and user trust, thereby promoting long-term ecosystem growth. In summary, the rapid growth of the global gaming market complements the rise of GameFi, and continuous evolution and innovation in the industry will lay a solid foundation for future development.
DoggyMiners Project Overview
DoggyMiners is a blockchain game developed on the Unity engine that combines simulation and nurturing gameplay. Its core positioning is to reshape the GameFi ecosystem using a “Co-Earn Economic Model.”
The project targets three types of users: casual gamers (Web2 users), capital investors (Web3 users), and community promoters. The game integrates classic match-three gameplay with a mining system and is supplemented by a blind box mechanism, blending entertainment with income generation. Through a collaborative economic loop involving all three user groups and diversified token consumption scenarios, DoggyMiners aims to break the “death spiral” that plagues traditional P2E projects. Moreover, by leveraging strategies such as Telegram-based viral growth and multi-platform adaptation, it lowers the barrier for user entry and rapidly converts traffic.
DoggyMiners Project Core Highlights
Revolutionary Co-Earn Economic Model
DoggyMiners introduces a three-tier collaboration model that creates a healthy economic cycle:
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Mining Users (Paid Tier): Purchase in-game items to boost mining efficiency and use GOLD tokens to earn DOGGY rewards.
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Free Users (Production Tier): Utilize time and skills to acquire in-game resources and sell these resources to mining users for GOLD earnings.
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Community Contributors (Growth Tier): Earn commissions (in USDT or major tokens) by inviting new users, thus expanding the overall user base.
The entire economic cycle follows this logic: free users produce resources → mining users consume resources → community contributors bring in new users → ecosystem expansion → increased token demand, forming a closed loop.
Dual-Token System and Deflationary Mechanism
The project employs a dual-token design with two tokens: GOLD and DOGGY.
GOLD (Game Token):
- Function: Used for in-game item transactions, advertising payments, and task rewards.
- Deflationary Design: Achieved through consumption in item transactions, demand from paid users, and a capped total supply (10 billion).
DOGGY (Governance Token):
- Function: Used for cross-game payments, governance voting, and premium mining output.
- Value Anchoring: Tied to user traffic value (approximately 1 DOGGY per cost of one active Web3 user) and includes a mechanism for permanent fee burning.
Low-Barrier User Conversion Strategy
For user conversion, DoggyMiners has designed a dedicated entry point for Web2 users, emphasizing “zero blockchain knowledge” so that players can enjoy the game directly. As they become familiar with the game, they gradually adopt the concepts of tokens and wallets. Conversion to a paid model is driven by efficiency demands (e.g., accelerated blind box unlocking) and social incentives (e.g., inviting friends to earn DOGGY rewards).
Division of Roles and Value Flow
Free Users: The Foundation of Productivity
Free users serve as the base-level productivity in the ecosystem. By completing game levels and earning clearance rewards, they produce resources (such as ores and items), which they then sell to mining users to earn GOLD, later converting to DOGGY or cashing out. Continuous login rewards and season ranking competitions effectively promote user stickiness and long-term retention.
Mining Users: The Capital-Driven Consumption Engine
Mining users, as the paid tier, purchase in-game resources to boost mining efficiency and spend GOLD to generate DOGGY. They can also earn premium returns from scarce items. To maintain system stability, the project employs a dynamic ROI adjustment mechanism (mining difficulty adjusts with user growth) to balance the ecosystem.
Community Contributors: Catalysts for Ecosystem Expansion
Community contributors are responsible for attracting new users and driving ecosystem expansion. They earn commissions or tokens through invitation rewards (for instance, after inviting 10 users, the reward percentage increases to 5%), and by partnering with JuChain to import cross-chain users, they receive additional bonuses—thus fostering a virtuous collaborative ecosystem effect.
Token Economics and Risk Control
Dual-Token Synergy Model
GOLD and DOGGY play distinct roles in the economic system:
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GOLD is primarily used for day-to-day transactions and consumption.
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DOGGY carries long-term value and is mainly used for cross-game payments and ecosystem governance. They are interconnected through an exchange pool, providing liquidity complementarity for the ecosystem. The design incorporates fee burning (for GOLD) and vote-locked staking (for DOGGY) to effectively mitigate inflationary pressures.
Risks and Mitigation Strategies
To address token liquidity risks, the project plans to introduce market makers to provide GOLD/DOGGY liquidity pools, and it will launch mechanisms for staking DOGGY to earn GOLD rewards to balance supply and demand. To overcome potential user growth bottlenecks, DoggyMiners plans to partner with Web2 game developers to integrate existing user bases and regularly host global tournaments to attract hardcore players.
User Conversion Entry Points
Web2 Traffic Acquisition Strategy:
The project employs strategies such as Telegram viral growth, invitation rewards (e.g., invite 5 friends to receive a rare blind box), and multi-platform versions (covering mobile, PC, and lightweight H5 pages) to achieve comprehensive user coverage and rapid traffic expansion.
Progressive Web3 Education:
To lower the entry barrier, DoggyMiners has designed a phased onboarding system for beginners:
- Phase 1: Pure gaming experience without the need for a wallet.
- Phase 2: Guidance for creating a wallet and cashing out through in-game item trading.
- Phase 3: Inviting users to participate in governance voting to unlock additional advanced benefits.
Overall, DoggyMiners offers a fresh approach to overcoming the “death spiral” seen in traditional P2E projects through its innovative Co-Earn model and dual-token design. Its low-barrier entry, closed-loop ecosystem, and external partnerships demonstrate strong scalability and merit continued attention.
Neason Oliver
