After my recent speech at Token2049, I’m struck by how many attendees approached me afterward with the same basic sentiment: “We never thought about crypto UX from the luxury brand perspective before.”
The insight clearly resonated. But today, I want to move beyond theory and discuss how we’re practically implementing these principles at JuCoin with our upcoming CeDeFi features launching this May.
The Problem With Wallets
Let’s be honest, we’ve overengineered blockchain experiences to the point of absurdity.
Consider this: a staggering 65% of new users drop off after their first dApp interaction. Each abandoned attempt represents someone who wanted to participate but couldn’t navigate our industry’s unnecessary complexity.
As an industry, we’ve been asking users to become amateur cryptographers just to access basic financial services. This approach has created an unnecessary divide between centralized exchanges (where most users feel comfortable) and decentralized protocols (where most innovation happens).
Millions of Bitcoin sit forever inaccessible because we’ve designed systems that demand technical expertise rather than accommodate human behavior. At JuCoin, we’ve applied the principles I learned to address these exact failure points.
Our Solution: Invisible Bridges
This May, JuCoin will launch what we believe is the most seamless CeDeFi integration yet developed. Unlike other solutions that only offer limited access to selected protocols, our approach enables JuCoin users to trade virtually any on-chain token, all without ever leaving their exchange account.
No seed phrases. No wallet downloads. No bridging. No network switching.
Users simply open JuCoin, search for any on-chain asset, and trade using the funds already in their account. The complexity happens behind the scenes, invisible to the user.
This represents a fundamental shift in how we approach blockchain interactions. By eliminating the artificial boundary between CeFi and DeFi, we’re removing the single biggest obstacle to mainstream adoption.
The Market Impact
When Binance launched a more limited version of this concept with Alpha 2.0, their on-chain wallet saw approximately $100 million in daily transaction volume within 24 hours, over half of all crypto wallets’ on-chain volume that day.
Imagine what happens when this capability extends to every token and protocol on major chains. The market expansion potential is enormous.
This matters for three key reasons:
- It gives users access to the long tail of innovation without technical hurdles
- Projects gain a direct connection to millions of potential users
- The industry sets out on a path to bringing hundreds of millions more participants into DeFi
Reimagining Rather Than Iterating
What makes this different from earlier CeDeFi attempts is the scope and seamlessness of the integration.
Previous solutions typically offered limited access to specific protocols or required users to undergo complex setup processes. They remained fundamentally disconnected experiences. In the end, you were still either in CeFi or DeFi.
Our approach dissolves this boundary entirely. When a user trades an on-chain token through JuCoin, they’re not thinking about whether they’re using CeFi or DeFi; they’re simply accessing an asset they want through a trusted interface.
This is a maturation of blockchain interfaces from technically-oriented to human-oriented design. And it’s exactly the type of transition we’ve seen in every successful technology wave (command lines to graphical interfaces, manual network configuration to one-click Wi-Fi connections).
The Path to Invisible Infrastructure
As May approaches, I encourage industry leaders to reconsider fundamental assumptions about how users should interact with blockchain technology.
Is it necessary for users to manage private keys directly? Do users need to understand blockchain addresses? Should people have to think about gas fees and network congestion?
I believe the answer to all these questions is “no.” The best technology disappears, becoming invisible infrastructure that simply enables new possibilities.
At JuCoin, we’re building for a world where blockchain technology enhances rather than complicates human financial interactions. Our CeDeFi approach marks the beginning of this journey.
The future of finance isn’t about choosing between centralization or decentralization, we instead focus on creating experiences so effortless that users never have to think about the distinction again.
Sammi Li - CEO/Co-Founder
