Content provided by JuCoinLabs Crypto Research Institute
Recently, Binance has once again captured the market’s attention. Both CZ and “the First Lady” have stepped in to boost the on-chain momentum of the BNB Chain. MemeCoins on BNB Chain have re-ignited market passion, with one token, $mubarak, reaching a market cap of US$130 million. Meanwhile, BNB Chain is gradually improving its infrastructure through activities such as trading fee reductions. In addition, more projects are starting to build on the BNB Chain. Binance-related projects have become the latest “gold rush.” Below, we highlight some of the recent MemeCoins as well as other value projects within the Binance ecosystem that are worth watching.
MemeCoins to Watch
1. $mubarak
$mubarak is the spark that ignited the current gold rush on BNB Chain following TST, and is considered by the community as one of the most promising MemeCoins in this round.
The origin of $mubarak is linked to Binance’s financing and CZ’s promotion. On March 13, MGX—a top sovereign fund based in Abu Dhabi, UAE—announced an investment of US$2 billion in Binance.
This marked not only the first institutional financing for Binance but also the largest financing record in the cryptocurrency industry to date. On March 14, Binance’s official media released an Arabic-style meme image, which was then retweeted by CZ with the caption “Mubarak” (an Arabic blessing), further amplified through Binance Square. The market reacted swiftly, and community members immediately launched the MemeCoin $mubarak on Four.Meme, a top launchpad on BNB Chain.
On March 15, CZ purchased 1 BNB worth of $mubarak from a public wallet (address: 0x28816c4C4792467390C90e5B426F198570E29307). On March 16, CZ updated his Twitter profile picture with a $mubarak element. Consequently, $mubarak’s market cap peaked at around US$150 million.
Currently, $mubarak is in a consolidation phase, and profit-taking positions still exist, suggesting potential adjustments ahead. Overall, however, the strong community sentiment, the viral nature of the meme, and CZ’s backing provide significant potential for $mubarak to list on Binance spot markets. According to on-chain data, over the past 24 hours, $mubarak experienced an inflow of US$8.69 million and an outflow of US$8.26 million. At present, there are 21.36K holder addresses with a market cap of approximately US$140 million, with balanced inflows and outflows and an overall bullish trend.
Contract Address: 0x5c85d6c6825ab4032337f11ee92a72df936b46f6
2. $BNBCard
$BNBCard is a representative project that emerged after CZ helped drive the popularity of MemeCoins on BNB Chain, with “the First Lady” also contributing to its momentum.
The narrative behind $BNBCard originates from an early Binance image known as the “Early Builder Card,” which was originally reserved for Binance staff. Some community members felt that if they couldn’t get a Binance card, they should create one themselves. Consequently, the website bnb.cards was developed to allow community users to design their own cards. The process is extremely simple—users merely upload an image and input some information to generate a card in seconds. As more users joined in, the MemeCoin $BNBCard was born.
$BNBCard is one of the first MemeCoins in this round on BNB Chain and has already reached CTO-level status.
While $BNBCard has received support from both CZ and “He Yi,” its overall performance in terms of holder addresses and community sentiment is not as strong as $mubarak. However, $BNBCard’s on-chain liquidity remains balanced; over the past 24 hours, it recorded an inflow of US$2.73 million and an outflow of US$2.83 million. Currently, there are 7.95K holder addresses and a market cap of US$6.1 million, though its market cap trend appears to be declining.
Contract Address: 0xDc06717F367e57A16e06CcE0c4761604460da8Fc
3. $SIREN
$SIREN is a project that grew during the first wave of BNB Chain’s heat and is a long-term AI target on the BNB Chain. It is also one of the key projects in Binance’s recent voting for coin listings.
$SIREN is an AI agent focused on analysis, based on the AIXBT framework on BNB Chain, and stands as a leading meme project in the AI narrative on BNB Chain. Its core is the SirenAIAgent, designed with a dual-personality to cater to varying user preferences. Compared with other MemeCoins, $SIREN has a stronger background. It was one of the first projects to launch on Binance Alpha, secured second place in BNB Chain’s first trading competition, and received US$600,000 in official support from Binance. In the recent Binance coin voting event, $SIREN ranked very high, with the community optimistic about its potential to list on Binance spot markets.
As BNB Chain’s representative AI project, $SIREN enjoys a solid community foundation. The community regards $SIREN as a frontrunner in BNB Chain’s AI domain, attributing significant growth potential to its innovative concept and community support. Notably, $SIREN’s on-chain liquidity outperforms most other MemeCoins on BNB Chain. Holder addresses are relatively concentrated, with the top address accounting for 25.95% of holdings. According to on-chain data, in the past 24 hours, $SIREN saw an inflow of US$3.36 million and an outflow of US$3.54 million. Currently, there are 32.63K holder addresses with a market cap of US$48 million.
Contract Address: 0x997a58129890bbda032231a52ed1ddc845fc18e1
4. $BID
$BID is not merely a MemeCoin but also a long-term project on BNB Chain. Currently, the platform hosts 4,300 agents and has a total trading volume of 430 million, though market sentiment and on-chain activity remain moderate.
BID is a digital content monetization and ownership platform driven by blockchain and AI. It features its own revenue model, where 1% of the trading tax from AI agents is allocated to the BID platform. BID supports content creators in building AI-driven digital assets and provides tools to enhance creators’ control over their work and income. Its long-term goal is to become the preferred AI agent platform, creating a truly interoperable AI ecosystem that drives a positive revenue flywheel through paid services.
Notably, $BID is also a project from Binance’s public sale; however, based on community and on-chain activity metrics, $BID’s data is relatively weak. Dune data indicates that the total market cap of AI agents on $BID is on a downward trend. Moreover, some community feedback suggests that the token retrieval period after staking is relatively long. According to on-chain data, over the past 24 hours, $BID experienced an inflow of US$230K and an outflow of US$240K. Currently, there are 6K holder addresses with a market cap of US$16 million.
Contract Address: 0xa1832f7f4e534ae557f9b5ab76de54b1873e498b
5. $TUT
Compared to other projects, $TUT has been in development for over a year and represents the education track that CZ is focusing on. It is also an observation project in Binance’s coin voting, with a certain level of community backing and on-chain activity.
Originally designed as an educational token, TUT aims to help users learn about blockchain technology and the BNB Chain through educational videos and tutorials. The project, led by @YerasylAmanbek—one of Binance’s partners—originated from the online environment and, after extensive development and testing, has been successfully deployed on the BNB Chain mainnet. The founder of $TUT received personal commendation from CZ, and a video featuring the TUT test token was retweeted by CZ. $TUT has already launched on Binance Alpha and has attracted notable community attention.
Overall, $TUT is in the education track that CZ prioritizes and has received multiple endorsements from him. While it enjoys a certain level of community attention, on-chain data indicates modest performance. According to on-chain data, in the past 24 hours, $TUT recorded an inflow of US$1.1 million and an outflow of US$1.19 million. Currently, there are 14.69K holder addresses with a market cap of US$21.36 million.
Contract Address: 0xCAAE2A2F939F51d97CdFa9A86e79e3F085b799f3
Value Projects to Watch
Meanwhile, Binance is intensifying its support for projects with real technical backing. Below is a detailed analysis.
1. $BMT
BMT raised 202,990 BNB during its Binance IDO, achieving an oversubscription ratio of 13,500%. After TGE, BMT recorded a single-day increase of over 30%. Additionally, $BMT requires users to pay fees to unlock more advanced features, thereby generating a stable revenue stream. Overall, $BMT is viewed as a highly promising investment target.
Overview:
Bubblemaps originated in 2021 as Moonlight, utilizing bubble chart technology to visually represent wallet holdings. When users transact, related wallets are connected, helping them track fund flows and market dynamics intuitively.
Token Economics:
The native token $BMT has a total supply of 1 billion tokens. Its allocation is as follows: ecosystem and community – 26.3%, investors – 24.3%, airdrops – 22.2%, liquidity – 12.2%, and team – 9%. At launch, 27% of the total supply was in circulation, with the remainder released gradually via locked and linear vesting mechanisms.
Token Functionality:
Holding $BMT unlocks advanced platform features (including profit/loss tracking and cross-chain monitoring) and governance rights.
Investment & Financing:
Bubblemaps secured seed funding on September 18, 2023, raising approximately US$3.5 million from investors including INCE Capital and Stake Capital, and also received support from Consensys and Polygon.
Team:
Bubblemaps’ core team includes experienced professionals in technology and product development. The CEO is Nicolas Vaiman, COO is Arnaud Droz, and CTO is Léo Pons.
On-Chain Analysis:
Bubblemaps currently has 500K monthly active users, a market cap of US$48.77 million, and 4,677 holder addresses. The addresses are highly concentrated, with the top address holding 71.43%, the second 8.02%, and the third 4.74%.
Investment Rationale:
Bubblemaps achieved over 100x oversubscription during its Binance IDO and has been well received post-TGE. With integration into mainstream public chains and rising popularity of MemeCoins, Bubblemaps presents numerous real-world application scenarios. Its stable revenue model and backing by top-tier VCs like Consensys and Polygon make it a value dip in the current market.
2. $CAKE
Overview:
PancakeSwap is a decentralized exchange (DEX) built on BNB Chain, utilizing an automated market-making (AMM) system. It focuses on providing low-fee, high-speed decentralized trading services, and also offers yield farming, lottery, and IFO (Initial Farm Offerings) features across multiple protocols.
Token Economics:
The native token $CAKE initially had a total supply of 144 million tokens under an inflationary model, with 25 $CAKE generated per block, adding approximately 1.152 million tokens daily. Additionally, $CAKE incorporates a burn mechanism—tokens are destroyed through transaction fees and NFT transactions. Recently, the weekly average burn has exceeded 5 million tokens, ensuring a deflationary state.
Token Functionality:
Holders of $CAKE can participate in community governance and share in transaction fee dividends (around 0.2%–0.23% of the trading volume). Staking $CAKE or providing liquidity (LP) yields high annualized returns. Recently, over 70% of BNB Chain’s MemeCoin transactions have been conducted on PancakeSwap.
On-Chain Analysis:
Currently, $CAKE’s market cap is US$800 million, with 1,827,344 holder addresses. Excluding addresses used for liquidity mining, the remaining addresses are relatively dispersed.
Investment Rationale:
PancakeSwap is a flagship project supported by Binance, with years of development and notable achievements in DeFi. Its recent resurgence is driven by the boom in BNB Chain MemeCoins. According to DefiLlama data, BNB Chain’s DEX daily trading volume exceeds US$2 billion, ranking first among public chains, making $CAKE the decentralized exchange with the highest trading volume. Additionally, $CAKE has attracted CZ’s attention. Thus, from a medium- to long-term perspective, $CAKE represents a value dip in the current market.
3. KiloEx (Token not yet issued, TGE imminent)
Overview:
KiloEx is a multi-chain perpetual contract DEX aimed at addressing risk management and capital efficiency issues faced by traditional decentralized derivatives platforms. Its core mechanisms include a smart liquidity aggregation engine, dynamic margin system, on-chain risk tier model, and automated position balancing algorithm. KiloEx can significantly enhance capital utilization while reducing liquidation risk in extreme market conditions. It is currently one of the leading derivatives projects on the opBNB Chain and Manta Pacific.
Token Economics:
The total supply is 1 billion tokens, divided into a utility token $KILO and a custody token $xKILO. The difference is that $KILO can be freely traded and exchanged 1:1 for $xKILO but does not share in platform revenue; $xKILO is non-tradable and is linearly unlocked over 15–180 days while sharing in platform revenue. The distribution of the utility token $KILO is 30% to $xKILO holders, 40% to the ecosystem, and 30% to the liquidity pool (kUSDT Vault).
Token Functionality:
$KILO is used for transaction fees, staking rewards, and community governance.
Team:
KiloEx secured funding from YZi Labs in 2023 and Foresight Ventures in 2024 (specific amounts undisclosed).
Investment Rationale:
Originally scheduled for TGE on March 17, KiloEx has been delayed. Its TVL has exceeded US$5,000, and it has received financing from YZi Labs. With product logic that meets market demand and a sound token economic model, KiloEx is a must-have product and presents a positive revenue outlook. Although TGE has not yet occurred, it is worth close attention.
Neason Oliver
